Sunday, February 15, 2009

Changes!

I'm so excited to announce that as of March 1, 2009 Thornton Photography is making some big changes for the better! From the beginning of my business I have always required my clients to order online using an Excel order form. This works well for those who are out of town, or have extended family, but there are some major down-falls in this strategy.

I've gone back and forth about this for a few years now, but over the last 6 months I've seen the need more and more to move to and In-Person Ordering system. Don't panic! Grandma and Grandpa will still get to see their grand babies online. I feel I've found a solution that solves all our problems.

Let me back up a little and explain. Economically, yes, online ordering is the way to go. My overhead stays low, and the process if fairly simple. Yet time and again I found myself calling clients to inform them, that they could have purchased a collection and saved themselves some money, then over the phone we alter the order and things straightened out. There have also been issues with being able to clearly view the images online. Plus, computer screens (unless properly calibrated) will not show you the true color of an image. Then there is always the issue with offering products like session albums that you don't see. If I put myself in your shoes, I would have a hard time visualizing my leather albums, or storyboards without ever seeing, or feeling them.

Beginning March 1, 2009 the ordering procedure will look more like this: After the actual photo session we will set a date for an ordering appointment. I will give you a small handout with some questions to help you organize your wants and needs and then 24 hours before our appointment I will put your images online. You and all your family can see them and choose favorites. When I arrive for your ordering appointment I will bring 5x7 photo proofs of your entire session. You can then, see and feel what your images will look like in print. I will also have sample sizes, and products for you use in deciding your order. I will walk you through the process step by step and I will make sure you get the most bang for your buck. We all have a budget (some larger or smaller than others) but everyone wants to receive the most product for their money spent. That's my goal here.

The other big change will be in my Portrait Collections. These will go live on the first of March as well and each one will include an album or box of images so that no matter which collection you decide is right for you, there will be a product that allows you to have several (if not all) of the images from your session. Here are some pictures of the New and Improved album that comes in the middle collection. Take a peek at my site on March 1st for more information.

Like my previous album this still has a small front window where I will include an image from your session. It too is available in either black or brown leather.


This one is different in that the pages do not 'slip in'. They are adhered to the stiff pages with an archival glue. This however, allows for a greater variety in display options. You see these images have a grunge/swirl border around them.



The smooth binding looks beautiful on a bookcase or on a mantel.
This album includes 20 images on 10 pages unlike the previous one that only included 12.


No comments:

Followers

  © Free Blogger Templates 'Photoblog II' by Ourblogtemplates.com 2008

Back to TOP